The Hercules Fitness

Train Like a Titan Lift Like" Hercules.

About Us

At Hercules Fitness, we believe strength is not just about lifting weights—it’s about lifting your limits. Founded with a mission to make premium fitness equipment accessible to everyone, we provide high-performance gym solutions for both home users and commercial facilities.
With years of expertise and innovation, Hercules Fitness has become a trusted name in the industry. Our extensive product range includes advanced treadmills, multifunctional home gyms, exercise bikes, and strength machines—each engineered with precision and tested for durability.
What sets us apart is our commitment to quality, affordability, and customer satisfaction. Whether you’re starting your fitness journey or upgrading a professional setup, our equipment is designed to deliver superior performance, safety, and results.
Join the Hercules Fitness community—where power meets purpose.

Our Story

Hercules Fitness began with a simple idea: bring professional-grade fitness equipment into every home and gym in India. Founded by a team of fitness enthusiasts and engineers, we saw a gap in the market—high-quality machines were either overpriced or unreliable. We knew we could do better.
With passion as our fuel and performance as our goal, we started designing equipment that combines durability, smart functionality, and modern aesthetics. What began as a small operation has now grown into a trusted fitness brand, delivering products across the country.
Over the years, we’ve empowered thousands of customers—athletes, trainers, beginners, and home users—to take control of their health journeys. Every treadmill, multi-gym, and strength machine we offer tells the story of relentless improvement and belief in strength that lasts.
This is more than fitness equipment. This is Hercules Fitness—built for those who never quit.
Founded in 1900, the INR 742 Billion (74,220 Crores) Murugappa Group is one of India’s leading business conglomerates. The Group has 29 businesses including ten listed Companies traded in NSE & BSE. Headquartered in Chennai, the major Companies of the Group include Carborundum Universal Ltd., CG Power and Industrial Solutions Ltd., Cholamandalam Financial Holdings Ltd., Cholamandalam Investment and Finance Company Ltd., Cholamandalam MS General Insurance Company Ltd., Coromandel International Ltd., Coromandel Engineering Company Ltd., E.I.D. Parry (India) Ltd., Parry Agro Industries Ltd., Shanthi Gears Ltd., Tube Investments of India Ltd. and Wendt (India) Ltd. The Group holds leadership position in several product lines including Abrasives, Technical Ceramics, Electro
Minerals, Auto Components & Systems, Bicycles, Fertilisers, Sugar, Tea and Spirulina (Nutraceuticals). The Group has forged strong alliances with leading international companies such as Groupe Chimique Tunisien, Foskor, Mitsui Sumitomo, Morgan Advanced Materials, Yanmar & Co. and Compagnie Des Phosphat De Gafsa (CPG). The Group has a wide geographical presence all over India and spanning 6 continents. Renowned brands like BSA, Hercules, Montra, Mach City, Ballmaster, Ajax, Parry’s, Chola, Gromor, Shanthi Gears and Paramfos are from the Murugappa stable. The Group fosters an environment of professionalism and has a workforce of over 53,000 employees.
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Mission

At Hercules Fitness, our mission is to empower individuals to become the strongest version of themselves—physically, mentally, and emotionally. We are committed to providing high-quality fitness training, expert guidance, and a supportive community that inspires dedication, discipline, and transformation. Through cutting-edge equipment, innovative programs, and personalized coaching, we strive to build a healthier, more confident world—one rep at a time.

Vission

Our vision is to become a leading force in the global fitness industry by redefining strength, resilience, and wellness. We aim to inspire millions to lead healthier lives by creating a fitness culture where every individual—regardless of age, background, or fitness level—feels empowered to rise, transform, and conquer their personal goals. At Hercules Fitness, we envision a world where strength is not just measured in muscle, but in mindset and lifestyle.

Register address:
Tube Investments of India Ltd.
“Chola Crest”, C54 & 55, Super B-4, Thiru Vi Ka Industrial Estate, Guindy, Chennai – 600 032.
Phone: +91 44 4217 7770 – 75 | Fax: +91 44 4211 0404
Email: info@tii.murugappa.com | info@tii.murugappa.com

Factory: TI Cycles of India (A unit of Tube Investments of India Ltd.,)
Post Bag No. 5, MTH Road, Ambattur, Chennai – 600053
https://herculesfitness.co.in | customercare@bsahercules.com | Toll-free no.: 1800 102 2324

Established in 1949 by the Murugappa Group in
partnership with Tube Investments (UK), TI Cycles has rapidly transformed from a bicycle manufacturing
company to an industry giant in mobility and wellbeing solutions. Currently, TI Cycles is the key player in the ‘Specials’ segment with a nationwide presence bolstered by a network of around 11,500 primary and secondary
dealers. The company’s plants in Chennai and Rajpura possess the capacity to manufacture five million bicycles a year. TI Cycles’ flagship brands include BSA, Hercules, Montra and Mach City. The brand is credited with
many of India’s firsts – the first MTB, the first geared bike, the first Shox bike, the first girls’ bike, the first kids’ bike, the first light Roadster, and the first carbon frame bike.
The past seven decades have witnessed TI Cycles evolve into a powerhouse that’s constantly making headway to meet the consumer’s needs, from innovative products to futuristic design to unique
retail formats.

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